Appelberg’s very own superstar, Andrew Montgomery, sends us a hello from across the seas. Right now he’s on tour in the UK with his band, Geneva. Andrew took us behind the scenes and let us in on life on the road. We also want to congratulate him on hitting the big five-oh this week! We love you, Andrew.
Here’s the star’s greeting to us:
My name’s Andrew. By day I’m an English-language writer and editor at Appleberg, producing and correcting internal and external content for clients such as Scania, Intrum, Saab and Trelleborg.
But I also have a secret life, which takes in a past in the UK as the singer in an indie band called Geneva. We were labelmates with Suede on Nude Records/Sony Music in the 1990s. We released two albums and four singles, scoring four UK Top 40 hits before record company financial issues put paid to our ambitions and forced a return to the real world in 2000.
Now my past is catching up with me. Geneva have reformed. We were asked to play this year’s StarShaped festival at four English venues on four successive Saturdays from 31st August, so now I’m back in the UK temporarily, combining rehearsals and gigs with working from distance in Edinburgh on my various edits and articles.
As an ex-journalist, I’ve been using my writing and editing skills in a succession of communications jobs since the band split in 2000, though I’ve also kept my music going, including my synth-related Stockholm-based project, Us. I love working at Appelberg. It’s a big reason why my life in Sweden is so sweet, and I also love making music. It’s nearly 20 years since Geneva stood on stage to play our songs, but somehow some people still remember, and it’s a delightfully strange reminder of my old life in the 1990s. Hopefully my working and musical assignments can keep me going for years to come.
But the cat’s out of the bag now, so I might have to wear dark glasses the next time I stand by the coffee machine…