Hyperlocal advertising increased in-store sales by 30%

Campaign to boost sales for Husqvarna dealers.

Client
Husqvarna

Services

  • Distribution via Meta
  • Ad production

Successful pilot project has resulted in more investment in further markets

“We have seen many more customers in our store and we have increased sales in 2024 by 30% compared with the same period last year, thanks to Appelberg’s help with advertising.”

Malte Bunjes, Bunjes Motorgeräte, Germany.

Results:
The pilot campaign in 2023 resulted in high engagement and widespread distribution of the ads among the local residents of each location. Both Husqvarna and the local dealers were very satisfied with the results of the campaign and the effect it had.

This has resulted in recurring campaigns in Sweden and in several European markets such as Poland, Norway, France, Austria, Germany and the UK. The feedback from retailers has been very positive, partly for the effect they see in the stores with increased sales around the products in question, but also for the support and help they get with increasing their visibility on social media.

 

“We usually have a lot to do, but it has been extra busy this spring and demand has really increased since the campaign went live.”

Jonas Axforsen, Dala Agricultural Machinery, Sweden.

 

“We have had several customers come in and ask about the campaigns they saw on social media, thanks to our advertising.”

Fanny Stenberg, BSM Haparanda & Kalix, Sweden.

For more information, contact:

OLYMPUS DIGITAL CAMERA

Isabel Svensson
Head of Distribution
+46 (0)76 170 57 53
[email protected]

The next project

Inauguration of Spaceport Esrange

A sky-high view of a rocket launch from SSC’s Spaceport Esrange