We made an animated film for the Svensk Adressändring (postal address change authority) to help it explain its important social function and raise the profile of its work.
Client
Svensk Adressändring
Services
- Film production
- Illustration
- Animation
Ensure the correct address is on your letters and packages after you move.
Assignment
Svensk Adressändring, the Swedish postal address change authority, wanted to explain its important social function and raise the profile of its work. Appelberg was tasked with helping Svensk Adressändring to do so in an accessible and playful manner. The project was a collaboration with C by West.
Goal
The aim was to explain Svensk Adressändring’s unique position and its services, and how it is an important complement to the Swedish Tax Agency’s population registration. The film shows the personal consequences of not changing address through Svensk Adressändring, as well as the effect at a wider societal level.
The target group for the film was Swedish citizens who change their accounting address, change their address temporarily or otherwise are no longer based at the same address as previously.
Results
We produced an animated film that was based on Svensk Adressändring’s own illustration style. We also made a longer film which explained in more detail the work and vision of Svensk Adressändring and which covered the main benefits for people who use its services. The main channel for the longer film was the authority’s website.
As a result of the film, the percentage of people who know how to change their address increased from 52% to a whopping 90%.
Would you like to know more?
Sara Lindström
Project Manager | Executive Producer
+46 (0)73 221 69 36
[email protected]