You may have done a thorough analysis of who and where your target audience is and published content that has been tailored accordingly – but you’re still not quite reaching them. Does that ring any bells? Well, here’s how to help your target audience find your content.
Good content is absolutely crucial for generating audience engagement. You would like to think that alone is enough to reach the recipient’s feed, but today’s digital congestion has created fierce competition for attention. This requires you as a marketer to help your target audience find your content. Therefore, you need to allocate a budget and include advertising as a key element of your communication strategy.
Running a paid social media campaign
Boosting your content by spending advertising money on social media is not only a must if you want to be seen – it’s also cost-effective and fairly easy. Today’s social media advertising solutions are unbeatable, with Meta, Tiktok, Youtube and Linkedin possessing an incredible amount of data that you should utilise in your marketing.
Advertising gives you the ability to tailor your message to target audiences with perfect timing for every part of the customer journey. Instead of communicating with everyone, you pay to reach those you really want to reach, with a message that is relevant to them. It is scalable and you can increase or decrease your budget at any time or pause if there is a change to your company’s economic circumstances. Paid advertising also provides you with an incredible number of insights and lessons learned that allow you to refine your content as you go.
Work with Google – pay for keyword marketing on search engines
The higher you’re ranking in the search results, the greater the chance that your target audience will click through to your website. Therefore, search engine optimisation (SEO) is extremely important, and when you work on that it creates results in the long term. If you are impatient and want to improve your visibility on Google immediately, you can work with text ads and bid on keywords that you want the ads to appear on.
But you shouldn’t do one thing to the exclusion of the other. You can combine long-term organic SEO work with Google advertising for the parts of your business that need to be ranked highly here and now.
Let’s drive results together
Paid media is a powerful tool, but it’s only effective when managed strategically. At Appelberg, we know how to design, execute, and optimize campaigns that deliver measurable results. From targeting the right audience to continuously refining your approach, we’re here to ensure your investment works better. Ready to see what paid media can really do for you? Let’s talk.
