https://www.youtube.com/watch?v=7ep9dHrbzRg

The Possibilities
Are Endless

What can video do for you?

Simplify the complex

Evoke emotions
& tell a story

Educate your audience

Humanise your company

https://www.youtube.com/watch?v=yNZW6s3XBOE

90% of information transmitted to the brain is visual

 

– The Visual Teaching Alliance

Why video?

95

Viewers retain of a message when they watch it in a video

88

Viewers spend more time on a website with video

85

Consumers who watch a product video are more likely to purchase

All the elements of video are a great way to evoke emotions. Emotions help to build a relationship with your audience – and with relationships, you grow the ”know, like, trust” factor.

Video categories, according to YouTube

Now – let’s explain the differences,
and how you can apply these categories to your marketing funnel

Hero

The hero video, at the top of the marketing funnel, should tell your story to a wider audience. The purpose could be anything from brand awareness to recruitment, to raising an issue that is important to reach as many as possible with.

Examples from Appelberg

Brand awareness

Hero Types

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Hero Stl L

Larger team, two days on set. More time in pre-production gives more flexibility in writing more complicated scripts, e.g. dialogue. Pre-production time can also be used for casting actors, or scouting location. More extensive post production gives the post-production team the possibility to use more tools from their tool box.

 

Project management: 42 000 kr
Concept, storyboard (incl. research): 26 800 kr
Script, story + script to be recorded: 8 800 kr
2 days’ filming, 4 people (director, cameraman, lighting design, sound): 80 000 kr
Equipment hire 2 days, 2 cameras+ extra accessories, sound equipment, lighting rig: 50 000 kr
Editing and sound mixing: 96 800 kr
Voiceover (recording, inspelning, fee, copyright): 12 000 kr
Motion graphics, animation, graphics: 17 600 kr

Total: 334 000 kr

Hero Stl M

Smaller team, two days on set. Still a pretty long pre-production period used for script writing, story board, casting, etc.

 

Project management: 42 000 kr
Concept, storyboard (incl. research): 26 800 kr
Script, story + script to be recorded: 8 800 kr
Filming 2 days, 2 people (director, photographer): 40 000 kr
Equipment 2 days, 1 camera+ extra accessories, sound equipment, lighting rig: 30 000 kr
Editing, sound mixing: 35 200 kr
Motion graphics, animation, graphics: 25 200 kr

Total: 208 000 kr

Hero Stl S

Small team, one day on set. Limited time in pre-production, but enough time to do research and come up with a smaller concept, a script and other relevant preparation.

 

Project management: 22 400 kr
Concept (incl. research): 8 800 kr
Script, story + script to be recorded: 8 800 kr
1 day’s filming, 2 people (editor, cameraman): 20 000 kr
1 day’s equipment hire, 1 camera, sound, lighting rig: 15 000 kr
Editing, sound mixing, graphics: 44 000 kr

Total: 119 000 kr

Any question?

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