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Tech developer Gisys turned to Appelberg for an update of the company’s graphic identity as well as the corporate web site. The purpose was to become more attractive as an employer as well as to strengthen the company’s position as a supplier of high-end IT solutions.
In order to differentiate Gisys from competitors, Appelberg chose a turquoise main colour with strong complementary colours to signal creativity and playfulness. The graphic identity’s clarity and accessibility was translated into a comprehensive and intuitive website with a personal touch.
The graphic identity with its recognizable pattern is used for all of the company’s communication; on wallpaper, on labels for giveaways such as energy drinks, as well as on traditional office stationery such as business cards and product sheets. The webpage has received positive responses, it is perceived as intuitive and informative by users.
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