Client

SKF

Task

To create posts for LinkedIn and Facebook for SKF Group’s monthly media packs.

Services

Project management
Copywriting
Editorial design
Art direction

“The task is both a creative and strategic one, allowing us to cooperate with the entire SKF organization.”

Erik Aronsson
Project manager/Editor, Appelberg 
Assignment

Each month, Appelberg makes a suggestion for posts, and after agreeing with SKF’s Social Media Manager, delivers six posts for LinkedIn and Facebook. The result and effect of the posts have met SKF’s targets, and recently the assignment was expanded to include social media posts aimed at the SKF Distributor target group.

Solution

Appelberg’s social media team provides SKF with everything they need for a successful social media campaign, from setting up the strategy and delivering text and images for the posts, to measuring effects and analyzing the results.

Effect

Since 2018, Appelberg is providing posts for LinkedIn and Facebook for SKF Group’s monthly media packs. The overall goals with the posts are to communicate SKF’s value proposition and strengthen the SKF brand. SKF has increased its engagement on social media and has reached a broader audience due to working with Appelberg.

Let’s work together

Sound interesting?