We turn brands into friends

Behind every successful piece of communication is a strategy and a plan. At Appelberg, we help you formulate a strategy based on your challenges, then develop a content plan and creative concepts. We often start the process with workshops based on the ‘Sprint’ method. We help you with the insight and analysis, including analysis of websites, traffic, customer research, brand research and everything that can form the basis of the upcoming strategy.

Appelberg always looks to start with a distribution strategy for how the content should reach the target audience - because when you produce content based on identified channels and clear goals you will have the best effect. We use data-driven analysis and optimisation to help you create effective campaigns on social media, either Out-of-Home or via programmatic purchases. Do you need to increase engagement in your organic flows? We can do that too!

Emotions create engagement and no form of media is better at evoking emotions than film. At Appelberg, we work with all types of filmed content, from instructional videos and launch films to case studies and conceptual branding. The channel and the target group’s needs set the tone for the particular film and we work with the entire process from developing strategy, creative concept and script through to production and distribution of the completed film.

We have extensive experience in writing all sorts of texts that always ensure the reader and the story are in focus. We write in Swedish and English and oversee translations into many different languages. We are experts in writing about a wide variety of subjects and in adapting texts to the specific target group. Whether it’s a printed newspaper, an SEO adaptation of digital content or copy for a Linkedin campaign, the communication channel and its possibilities set the framework.

With a physical print product, you have your recipient’s full focus without the distractions of digital content. This creates an unbeatable content experience and builds loyal relationships. Appelberg can help you with various types of newspapers and magazines, annual reports, leaflets and brochures. We’ll help you with everything from the initial concept, graphic identity and production to reader surveys and advice on distribution.

How you communicate visually says a lot about your brand. Regardless of whether you have an existing visual identity or want to develop the one you have, we can help you create everything from a new logo to brand guidelines. We can then apply your visual tonality to UX design, illustration, banners or printed material.

Do you want to engage more deeply with your audience? Create recognition around your brand? Or get your employees to be more activated by your internal communication? Podcasts are a key part of your channel mix that are an excellent way to strengthen your messaging. A podcast is also good for addressing the challenge of getting your target audiences to take the time to stop and engage with longer content. A podcast can be with the listener everywhere they go and becomes an important way to build a lasting relationship with your target group.

Have you hit peak workflow with a load of assignments due at the same time? Or do you need to cover for someone who will be on parental leave? This can be the ideal opportunity to strengthen your ranks by bringing in a temporary consultant. Appelberg’s consultants can work with you on a part-time or full-time basis and become a key part of your team, providing expert help on the spot. We have a knowledgeable team of consultants in a wide range of areas including editors, copywriters, social media experts and web managers.