Client

Scania

Task

Modernise archive footage that attacts both a new and older generation of truckers.

Services

Research/interviews
Concept
Editing
Sound
Communication plan
Distribution

Appelberg’s mini series Legends of long haulage was a true summer blockbuster for Scania.

The six episodes had nearly 4 million unique viewers with more than 1.3 million, 10-second views.

That’s what happens when great content meets expert Facebook marketing.

Made from old archive footage discovered by accident – this is one of our greatest examples of the fine art of storytelling; crafting something new and unique from already existing material. We reached a wide audience with something that might otherwise have remained hidden in the vaults.

Legends of Long Haulage was also rewarded with the first prize in the competition of the month’s content in the industry magazine Resumé. (In swedish)

Let’s work together

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