Client

Scania

Task

Modernise archive footage that attacts both a new and older generation of truckers.

Services

Research/interviews
Concept
Editing
Sound
Communication plan
Distribution

Appelberg’s mini series Legends of long haulage was a true summer blockbuster for Scania.

The six episodes had nearly 4 million unique viewers with more than 1.3 million, 10-second views.

That’s what happens when great content meets expert Facebook marketing.

Made from old archive footage discovered by accident – this is one of our greatest examples of the fine art of storytelling; crafting something new and unique from already existing material. We reached a wide audience with something that might otherwise have remained hidden in the vaults.

Let’s work together

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