Modernise archive footage that attacts both a new and older generation of truckers.
Appelberg’s mini series Legends of long haulage was a true summer blockbuster for Scania.
The six episodes had nearly 4 million unique viewers with more than 1.3 million, 10-second views.
That’s what happens when great content meets expert Facebook marketing.
Made from old archive footage discovered by accident – this is one of our greatest examples of the fine art of storytelling; crafting something new and unique from already existing material. We reached a wide audience with something that might otherwise have remained hidden in the vaults.
Let’s work together
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